This is a snapshot of some of my work producing, art directing
and developing ideas for content and branding to meet design, editorial, communication and strategic needs in media, education and design, through a 360 degree, multi-platform approach.

Love of collaboration

As both a creator and commissioner of content, I've had the privilege of sourcing, hiring, creative directing and working alongside experts in
design, illustration, writing, animation, infographics, gaming, 
video, audio, communications and technical development.

Love to problem-solve

I'm passionate about coming up with interesting and unique ways to tell a client or brand's story. My motivation is to intrigue, engage and surprise an audience with authentic content that resonates, within the parameters of resources, time and budget given (aka reality!)

Love to tell stories

 Enriching people's experiences with stories, told through text, visual, audio & interactive or touch points excites me!

Building from solid foundations

My approach always starts by truly understanding a client's brief, including gaining insight into their objectives and strategy.
Next comes research into the habits, needs & expectations of their intended audience or client.
Only then can ideation happen, where I come up with fresh and interesting ways to deliver the message in the right tone of voice.